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February 09, 2012, 04:52:17 PM

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Author Topic: Paypal or Google Checkout? Or both?  (Read 5425 times)
jonezart
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« on: June 22, 2010, 05:46:33 PM »

I need some help, I've been looking for info, but I'm getting bleary-eyed. I've never done a site with eCommerce and a client has decided she MUST have it.

I'm looking at Google Checkout, which looks super easy to implement, but I'm concerned that not enough people would use it, so we need to accommodate PayPal users. The PayPal site does not make it look so easy (unless I am missing something)  for a seller to use, unless you're selling through a third party like eBay or Etsy.

Can someone point me to some good, easy to understand info on this stuff? It's not just for me, I'll need to show whatever info I get to the very NON-techie client and be sure she understands how it works, as well.
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jonezart
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« Reply #1 on: June 22, 2010, 05:51:59 PM »

I just realized this is probably not quite the right sub-forum for this. If not, please direct me where to go. Thanks
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MrPhil
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« Reply #2 on: June 22, 2010, 08:26:47 PM »

Are you trying to build an eCommerce application (store) from scratch? Unless your client has very unusual store/shopping cart requirements, you'd be far better off using a pre-built store. The beauty of such a store is that they all have a PayPal implementation, and many have Google implementations, too. She just signs up for a PayPal and/or Google account (presumably both are possible), you activate the canned module, and off she goes. PayPal is very popular, as (I understand) a customer doesn't have to have an account -- they just use their credit card as if you had a merchant account (not sure if there are any restrictions on that).

The only fly in the ointment is that many stores (osCommerce, Zen Cart, CubeCart, Magento etc.) are designed to be standalone sites (fully self-contained), and it takes some sawing and hammering to fit them into an existing site (at least, to make them look built-in). Others, such as Ubercart and Virtuemart, are designed to be part of a CMS-architecture site (the entire site is built with Drupal, Joomla, etc.). I really haven't seen a shopping cart that is designed to integrate into an arbitrary website, unless you want to count PayPal's checkout button system (mini-cart).
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jonezart
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« Reply #3 on: June 22, 2010, 08:42:06 PM »

This client is an elderly artist, she doesn't want to spend any more money (on security certificates, among other things) Grr..!! and I don't know that she'll actually be selling much, but it has to work, regardless.

I've found quite a bit of info on Google Checkout and PayPal Express from their respective websites, but it'll take me some time to go over them. Is it typical to offer both options?

I'm a little lost on how to use them, but hopefully I'll figure it out. Like, how do I (re)design my pages? She threw this at me after the site design was done, pages were up and paid for.

My thought is to just make a "purchase" page with what's for sale on it and add a nav button to link it. I just don't know how to incorporate the checkout stuff.



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jonezart
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« Reply #4 on: June 22, 2010, 09:17:47 PM »

Oh, cool. I just found some good info on how to incorporate PayPal Express into ZenCart. Today I almost don't really care what it looks like.
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MrPhil
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« Reply #5 on: June 23, 2010, 05:16:31 AM »

Like, how do I (re)design my pages? She threw this at me after the site design was done, pages were up and paid for.

My thought is to just make a "purchase" page with what's for sale on it and add a nav button to link it. I just don't know how to incorporate the checkout stuff.
So you had a site built that was some sort of gallery/advertising, and at the last second your client wants to sell stuff? That is, unfortunately, a major repurposing of the site. If she's an artist, I would guess that these are one-of-a-kind items (inventory level always "1", no backorder, when it's gone it's gone, etc.). Customers would likely buy one thing at a time (no shopping cart really needed)? You may be able to get away with a PayPal "Buy Now" (or whatever it's called) button, which is just some HTML dropped into each item's page. When it's sold and shipped, you remove the button and can continue to show the object d'art as a gallery sample. Maybe that would work.

Quote
she doesn't want to spend any more money (on security certificates, among other things)
If her site is going to pass off the actual handling of credit card numbers to a third party payment system (PayPal, Google, etc.), rather than a payment gateway/merchant account (where her site actually collects the CC number), SSL is not absolutely necessary for her site. The third party system handles it all under SSL. Customers may be more willing to buy, and hand over shipping information (name, address, phone, email), on an SSL-protected page, but that's up to her. Remember that SSL only protects information in-transit between the browser and server; other security measures and policies are needed to protect customer data on the server, and you really can't do much to protect information on the browser end (cache, etc.).
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jonezart
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« Reply #6 on: June 23, 2010, 07:43:14 AM »

Thanks for your help, MrPhil.

She'll sell prints, so she can sell until the cows come home. The site is set up with a few slideshow type galleries and no good place, really, (or beyond my current skill level) to have a Buy It Now button. I'll play around with what I found last night and see if I can't find a good solution.
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