Title of the Web site - This is generally the company name. You'll see it as the hyperlink portion of the listing. When you submit to Yahoo, you'll still want to use an alphabetically favorable company name whenever possible. As before, the name will need to match the company name used when you registered the domain. You should also include the name in the Web site title and in your contact page. If you're inconsistent, Yahoo will reject your submission or change the title to what they feel better represents your company name. Some Web sites use their domain name as their official company name. Yahoo will accept that too, but you must be consistent.