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Author Topic: Google - Subcategory results, how?  (Read 339 times)
mattl
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« on: August 15, 2007, 02:38:01 PM »

Hi,
If you search for 'bbc' or other large corporations/organizations on google you get an indented list showing sub-categories or areas of their website below the main site title - how does this happen? Is this something that you can control through sitemaps or does Google do it on it's own?

Thanks
Matt
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TranzNDance
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« Reply #1 on: August 15, 2007, 05:08:38 PM »

Those are called Sitelinks. From webmaster help: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334

Quote
The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

We only show Sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good Sitelinks, or we don't think that the Sitelinks for your site are relevant for the user's query, we won't show them.

At the moment, Sitelinks are completely automated. We're always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.
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