Well, a lot of the SEO tricks and tom-foolery are confusing to put it in the best way possible.  Best advice for the search engines I could give you is to have great content, make sure you get a lot of like-minded web sites linking back to you and try to stay away from anybody that would charge you $50 for a 10 page ebook on how to be on the top of Google. 

 

There used to be more difference in how search engines dealt with static vs dynamic, but these days I think they are pretty much both treated the same.