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Author Topic: SEO Indexing HTML?  (Read 501 times)
MagickCrafter
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« on: February 09, 2007, 06:28:56 PM »

Do search engines index the HTML on your page as keywords??? 

Thank you!

(So, if you have <table> excessively, you could be indexed in the keyword <table>??)

I know this sounds stupid lol just wondering,

Thank you,

Michael
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Adi D
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« Reply #1 on: February 10, 2007, 07:50:43 AM »

No they don't. They just pick up your text, unless you actually have a page that has the tags as text. For example, if you were to write a tutorial on how to create a website and used <table> tags to explain it, they would show up. The actual coding however would not.
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MagickCrafter
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« Reply #2 on: February 10, 2007, 11:03:10 AM »

Thank you.  I figured such Smile

Thanks!

Michael
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« Reply #3 on: February 11, 2007, 11:12:55 PM »

As far as using tables excessively, be only a little cautious.

Excessive use might hurt in a "quality of code" evaluation... which although really unknown, might be one of the hundreds of points used to grade a site.

Excessive nested tables is what I'd watch out for.

Tables can also be a very powerful SEO tool, nested ones to, in well SEO'd sites.

Because search engine spiders read a page like the 'Lynx' browser, they are reading content as it appears in coding.  A popular SEO technique is to create a table with blank <td>s to elevate keyword rich content (this way it is indexed first.  wouldn't the subject matter of a page be first, right?)

Another SEO concept to keep in mind is coding to content density.  Overall, if you have an intensely coded html page... you might want to rework it.  This is thought to be one of the reason that many of the WIZIWIGs don't index too well.

One of the last thoughts is that again the most important content should be first, early on and quickly read.  Embedding stylesheets will raise your content to code ratios.

It is thought that spiders really read only so much of every page.  If you have many tables, you might just have too much content on the page.  You may want to consider making additional pages for the content.

IN the end, you'll have to decide how much time you will want to spend on a SEO effort.  It does payoff, but, you can really go nutty and find yourself designing for a search engine rather than for people.

Good luck,
Starke
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MagickCrafter
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« Reply #4 on: February 14, 2007, 02:14:32 PM »

Yes, yes, the reason I was asking was because my dad was wondering if replacing all of his tables with CSS styled divs would hurt his rankings on the search engines..  (He currently has relatively HIGH rankings, #1 in lots of keywords, so he was thinking maybe if he removed so much of the table code it would unbalance his keywords and the search engines would penalize him or something along those lines...)

So, my question seems to be, CSS won't hurt him right?  I'm thinking it would HELP more than anything, but I don't want to suggest something that hurts his rankings.

And, I don't really understand what you said about "Blank tds" and stuff... Clarification please?  Maybe I can put that to use for my website that, currently, has a 0 pr Sad
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« Reply #5 on: February 15, 2007, 10:02:03 AM »

As far as I know, the only way to raise your PR is to increase the inbound links to your site. The more sites that link to you (with relevant content, to boot) the higher your PR.

Anytime you redesign a site, you risk losing ranking for a short time. I had one of my sites redesigned. I was ranking #1 for my keyword. After the redesign, and a poor one in SEO terms, I dropped off the organic listings, but only for a short time-maybe two weeks. I checked now, and I'm number three.
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« Reply #6 on: February 20, 2007, 10:19:23 PM »

If your dad is ranking #1 in many keywords... I'd probably not go through an extensive redesign.

What people do with blank td's is to elevate content so that it is 'read' earlier by the SE's.  SE's read td's going left to right. 

An example of a blank td use is when the navigation appears on the left.  The first 2 rows are often:
Code:
<tr><td>BLANK</td><td rowspan=#>MAIN FRAME CONTENT</td></tr>
<tr><td>BEGIN LEFT NAV</td></tr>

Your dad is doing something right.  In the end, he might lose rankings, but will probably come back up with a little SEO for the new design.
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