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Author Topic: Subdomains and Google  (Read 724 times)
Earthson
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« on: June 30, 2007, 08:38:24 PM »

A question on subdomains:

I'm setting up subdomains for each city that my newsletter is published in throughout North America.  They are all identical other than the city name in the title, and the contact page.  I've used dreamweaver templates to make it simple to add new cities/update existing pages.  I'm not trying to trick google into thinking I have a better, bigger site.  Creating Duplicate websites allows me to have a website for each city, and not spend Hours and Hours doing it.

Here is an example: http://petaluma.laughablenews.com.  It creates a "local presence" in each city, as I'm trying to give each newsletter a community feeling.

I think the number of subdomains will grow to 15 or 20 this year.  I'm just a little concerned on what this will do to my Google indexing. I've heard that Google penalizes sites for having duplicate info.  Anyone know if this is true?  Will it mean that the subdomains won't get indexed?  or will it mean that my main site www.laughablenews.com will get blacklisted by search engines?

Any help/advice is appreciated.



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Drilldown
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« Reply #1 on: June 30, 2007, 09:01:26 PM »

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They are all identical other than the city name in the title, and the contact page.

Google would leave 1 (one) in the main index, and all the duplicates would end up in the supplemental index. Supplemental is not a penalty, it's just very dark way down there. Don't do this.

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Earthson
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« Reply #2 on: June 30, 2007, 09:17:09 PM »

 Confused Well, I'm kinda stuck here.  I definitely am not going to create new pages for each city.  Would I be smarter to use robots.txt to tell robots not to index the subdomains?

Would it help if I changed the index.php of each subdomain to have a little original content?  Or do I need to make EVERY page different?

If I could be sure that my main site WOULDN'T be the one that was sent to the supplemental area, I would be fine with it.  I can live with the other pages being lost in cyberpace.
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Drilldown
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« Reply #3 on: June 30, 2007, 10:25:54 PM »

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I definitely am not going to create new pages for each city.

If you don't have at least 200 unique words to say about each city there is no need for one new page let alone a sub-domain about it. Suppose you could noindex duplicates and nofollow all the crosslinks and decaffeinate it and make it sugar-free and de-spammify it. Pretend you are Google. Would you lap it up, or would you store it in the bunker with the fat-free spam?

From a different perspective, if you were your visitors, what would be useful? When you surf the web, do you still read pages that don't have your own city name in the url? If cities are named in text on your page, when a visitor searches for a city plus your content, they find your page, so they take a look.


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Or do I need to make EVERY page different?

For search engines, yes.


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If I could be sure that my main site WOULDN'T be the one that was sent to the supplemental area, I would be fine with it. 

There is no guarantee; may cause headaches and insomnia, mileage may vary.


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I can live with the other pages being lost in cyberpace.

This is the best reason of all not to create them, because if you can live without them, so can your visitors. Spend your time creating more fun and useful content for them.
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Earthson
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« Reply #4 on: June 30, 2007, 10:47:39 PM »

I totally understand what you are saying, and it does make sense...BUT (There is always a BUT)...

I am not creating these pages so that my visitors can view the website in California, and then follow a link to view the same page in New York.  Obviously that would be pointless.  The people would ONLY be viewing the specific website in their area.

If I have a publisher of my newsletter in California who wants to have a presence on my website, this is the easiest way.  They can list a website on their printed newsletters that seems local (ie. california.laughablenews.com), complete with a contact page that sends THEM email.  If  they have to direct people to my main site, and those people have to navigate through our site to find a way to contact the person in California, it just becomes a hassle for them.

I also want to create these subdomains as a perk to my publishers.  If they are unable to create their own web site, this offers them a simple alternative. 

Arrgggh.  Websites...is there ever an easy alternative?!  Crying or Very sad

I guess another choice would be for me to create one subdomain with all the content (ie publishers.laughablenews.com) and with no city named in the title.  Then I could assign each publisher their own subdomain address (ie. theircity.laughablenews.com) and forward it to publishers.laughablenews.com.  Then each publisher would have a "local" address, and I wouldn't be creating duplicate information.  So I won't have to worry about Google blacklisting me(right?). 

The only problem with that idea would be the contact page.  I guess I could just have a breakdown of all states/publishers there.  Viewers would just select from the list to email someone in their city.

Hmmm-feels like I'm mumbling...if I've become incoherent, I'm sorry.  Hypno

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Drilldown
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« Reply #5 on: July 01, 2007, 07:39:57 AM »

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if I've become incoherent, I'm sorry.
No, actually you're quite coherent. Sometimes when it's getting better, it feels worse.

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The people would ONLY be viewing the specific website in their area.
Does that mean you'd block IP ranges by country? That doesn't seem as if it would be extremely useful to your clients. If it means that the only people likely to stumble in would be those who searched specifically for the city name, then a sentence about each city or a list of contact addresses would do. Doesn't need a sub-domain.

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I also want to create these subdomains as a perk to my publishers. 
Let's think about that. You want to give them something almost like their own website. They would get to see their city name in the url. When you browse the web, do you ever look at the url? Okay, okay, I do, but I admit it's geeky. Most people don't bother to read urls. A website about their town would need unique content about their town to be in the main index. A duplicate sub-domain with their city name in the url and no content about the local scene is spam. Is it a perk? If you delete local urls (that aren't local), do your clients lose anything real?

Do you think that Google can tell that your intentions are good? Pick the battle that you can win. Focus on making people laugh so hard they wet themselves. That's how to fight the good fight. Haha
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