Link Bait is a piece of content or feature on a site that is especially appealing and worthy of attention. Visitors like what you’ve shared so much that they link back to you, thus “link bait”. You do the work upfront creating something awesome and then sit back as the links pour in for you.

Link bating has a role within SEO, but it should already be considered as part of the Marketing side of the SEO campaign. While the SEO Marketers are looking for ways to improve conversions, they should also be thinking about how to "link bait" others into linking to their site. It might be a one-time only thing, or maybe they can come up with a significant link bait every few months, but either way, doing what any good marketer does should be a form of link bait in itself.








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