What HTML5 Can Offer
Brings several improvements in usability and user experience
Has several new tags that will help developers classify important content
Is awesome for sites rich in media (audio & video)
Is an amazing alternative to Flash and Silverlight
Is SEO-friendly when it comes to website crawling and indexing
Is going to be heavily used for mobile apps and games
How SEO Benefits From HTML5
I do not want to create the impression that HTML5 is bad for SEO.
For some websites – especially those heavily reliant on Flash – SEO is a godsend. If you have a site that is nothing but Flash, you will definitely see benefits to switching to HTML5.
First and foremost, searchbots will be able to crawl your site and index your content. All of the content that is currently embedded in animations will be readable to search engines. In basic SEO theory, this one aspect of HTML5 will do wonders for your website’s ability to drive organic search traffic.
Another benefit of using HTML5 is that it tends to generate buzz (read: links). On Monday, Facebook launched their long-awaited HTML5 iPad app. Pandora recently launched a new version of their music player in HTML5. Gaming platform Zynga recently launched 3 new HTML5 games that will run on mobile browsers.
More and more stories are being written every day about websites re-launching HTML5 websites and/or HTML5 features. Being on the leading edge of new technology is great for users, but don’t forget about the link-building, press-generating aspects of such moves. It’s all about inbound marketing, right Rand?
Finally, from a usability perspective, HTML5 has the ability to transform how users interact with websites. Websites that are rich in media stand to gain the most, as there are several new elements in HTML5 that allow for easier audio and video streaming, particularly on mobile platforms.
By now, we are resigned to the fact that the iPhone and iPad will never support Flash. But that’s okay – because now we have HTML5! Developers can now embed audio and video without having to worry about browser compatibility and/or platform capabilities.
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