When a new visitor comes to website its hardly few seconds on which he decides whether s/he would stay on website or will close the page. Always note that a visitor has lots of option and you have only few seconds to bind them on website and create the reason for staying at your website. Its the prime reason so a good design is required, its the reason where you may understand difference what a freelancer and a good web design firm does.
A good web design consists combination of objective and creativity. The user behavior, accessibility, clear communication with visitor, creating trust and brand and creating an emotional touch.. every thing is taken care of.